Secrets and Strategies from The World’s
Greatest Business Mentors
Gorman runs in fast company in this wonderful book highlighting helpful strategies from some of the most celebrated business thinkers of our time.
A compendium of essays from sixty of America's best, including superstar gurus like Brian Tracy, Mark Victor Hansen and George C. Allen. Create
the Business Breakthrough is a bible of the independent professional.
(Published by Mission Publishing, 2004) Soft cover $19.95
Gorman-One on One number One
Allan Gorman has a lively discussion about branding with Action Plan Marketing's Robert Middleton.
Their in-depth talk reveals even more insights into what it takes to develop a distinct and attractive brand story that can set you apart and help you attract better and more lucrative customers.
(CD-ROM-1 hr., 5 min.) $8.95
Ten Marketing Secrets for Building a Sexier Brand
Allan Gorman addresses a Graduate Chapter of the American Marketing Association at Montclair State University.
Ten Secrets reveals:
The difference between sales and marketing
Techniques you can start using now to differentiate yourself
How to win customers in tough economic times, and more.