We believe the first step, and most important step, to market leadership lies in
getting you to
re-purpose the company's culture and thinking— from
the direct creation of sales (and the struggle for survival), to the acquisition
of loyal, long-term customers (and the realization of success).
Instead of logical sales arguments and ways to overcome
prospects' objections and resistance, market leaders have discovered that really successful marketing lies in the extraordinary power of interesting the disinterested—and converting more non-buyers into buyers.